Call for Extended Abstracts
The 3rd ISLUX (International Society of Luxury Management) Meeting 2026
Location: EDC Paris Business School, Paris La Défense, Puteaux, France
Conference date: March 5, 2026
Call for extended abstracts:
https://3rdislux2026.sciencesconf.org/data/pages/3rd_ISLUX_Meeting_v.published_1.pdf
Conference theme: Luxury Branding at the Crossroads: Heritage, Innovation, and Hype
The 3rd International Society for Luxury Management (ISLUX) Meeting seeks to bring together contributions around the theme of "Luxury Branding at the Crossroads: Heritage, Innovation, and Hype". We invite submissions of extended abstracts (maximum 500 words) focused on this topic.
The complexity of the matter calls for an interdisciplinary perspective, with research rooted in diverse literatures being welcome (e.g., Marketing, Strategy, Operations and Supply Chain Management, Finance, Human Resources Management, Sustainable Management). Topics of interest include, but are not limited to:
- Benefits and risks of making structural changes in conventional luxury business practices
- Strategies for managing luxury brand crises and building brand resilience
- Unexpected outcomes of violating customer expectations in managing luxury brands
- Integration of AI into luxury brand management
- Leveraging luxury service experience through augmented reality and metaverse
- The impact of technology-driven innovation on luxury brands Implications of digital disruption on luxury brands
- Brand impact of luxury product innovations
- Customer adoption of and resistance to alternative (e.g., vegan leather), recycled, or next-generation materials (e.g., biomaterials) in luxury product design
- Establishing new metrics to capture the performance of luxury innovation
- The challenges and opportunities for luxury innovation
Important dates:
- Abstracts submission: 10 December 2025
- Notification of acceptance: 10 January 2026
- Registration until: 10 February 2026
- Conference date: 5 March 2026
Registration fees:
- Regular fee: 140 €
- Ph.D. Student fee: 95 €
Distinguished Keynote Speaker:
Prof. Dr. Jacqueline K. Eastman
Alico Eminent Scholar & Professor of Marketing
Lutgert College of Business Florida Gulf Coast University, USA
Co-Editor in Chief, Journal of Consumer Behaviour
Publication opportunities:
Special Session on the Call for Papers – Journal of Marketing Management – "Blending New and Old Frontiers in Luxury Branding: Managing trends, heritage, tradition, and hype"
See the full CfP here – www.jmmnews.com/luxury-branding
Conference chair contacts for inquiry:
- Camila Lee Park, Ph.D. – Associate Professor, EDC PBS, OCRE, Sup de Luxe, France – cleepark@edcparis.edu
- Mauro Fracarolli Nunes, Ph.D. – Associate Professor, EDC PBS, OCRE, Sup de Luxe, France – mfracarollinunes@edcparis.edu
- Hyunju Shin, Ph.D. – Associate Professor, Kennesaw State University, USA – hshin13@kennesaw.eduCall for Extended Abstracts
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Hyunju Shin
Kennesaw State University
Kennesaw GA
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