Dear Colleagues
Apology. Professor Schiele is the correct spelling of Holger's surname
Professor of Technology Management, University of Twente in Enschede, NL
Regards
Mile
?Workshop on customer attractiveness, supplier satisfaction and customer value, 25th/26th of
November, 2010
Industrial markets are increasingly characterized by an oligopolistic market structure. As a result,
suppliers may not dedicate their resources equally to all their customers, and become highly
selective. In order to be able to collaborate with the best suppliers, buying firms therefore need to
be more attractive for these suppliers than their competitors are. Unfortunately, despite its high
relevance, we know very little about customer attractiveness. Therefore, this workshop brings
together scholars working on
- understanding and increasing customer attractiveness
- discussing on how firms can profit from being a preferred customer
- understanding supplier satisfaction
The interactive workshop will be on 25th/26th of November, 2010, at the University of Twente in
Enschede, The Netherlands and will addresses scholars researching in this emerging field in order
to discuss ideas, papers and research plans. The workshop also provides an opportunity for
participants to learn about and prepare their contributions for a special issue on the topic some of
the organizers are guest editing. More information can be found at
www.utwente.nl/mb/attractiveness or on the OM division main page :
http://om.aomonline.org
A first one-page draft of a contribution should be sent till October, 1st.
We would appreciate to welcome you in Twente!
Holger Schiele
Professor of Technology Management, University of Twente in Enschede, NL?