Dear Colleagues
Please refer to call for contributions below.
Regards
Mile
Dear Scholars,
Business Expert Press’s focus is on publishing concise, academically
sound, no-nonsense, applied books aimed at providing supplemental material
for advanced undergraduate and MBA business education as well as for the
business executive education marketplace, an underserved market segment.
These short books (160 pages on average) will be used in executive
education, and as supplementary material in undergraduate and MBA
programs. They might also be useful for the professional market. The books
will be supplemented, as necessary, with cases, articles, newsletters and
simulations, and to this end BEP distributes its books through University
Readers, Xanedu and in selected cases Harvard Business Publishing – the
leading providers of cases and course packs.
As the collection editors for the Environmental & Social Sustainability
for Business Advantage collection, we will review your proposal and offer
you feedback on your manuscript prior to making the approval decision.
Professional copy editors will also help you polish the manuscript.
Business Expert Press employs a quick, 120-day production timeline from
start to printed book in-stock.
The collection is envisioned as a comprehensive set of teaching material
designed primarily for the needs of executive education programs across
functions and disciplines. While Sustainability, Corporate Social
Responsibility, and Environmental Management are a prime focus of the
collection, we see core management courses, such as accounting, finance,
organizational behavior, strategy, marketing, leadership, and operations
as prime targets for the content and spirit of the sustainability-related
publications. To meet the needs of such a diverse audience, we have an
open call for proposals and invite your submissions for book proposals for
the following subject areas: sustainability, sustainable value, shared
value, green marketing, change management for sustainability, extended
producer responsibility, sustainable measurement/accounting and reporting,
entrepreneurship, and sustainable operations. Additional subjects and
focus areas, relevant for the overall goals of the collection, will also
be considered.
There are several reasons why you might want to consider publishing a book
with BEP. You could use such a book in your teaching, both in traditional
settings and executive settings. The book could enhance your consulting
practice. It will also enhance your vita. Business Expert Press will sell
your book both in print and in digital collections to the business school
libraries of the world. The library market is large – 7000 libraries
globally – and the prices paid for these one-time sales are relatively
high when compared to one-time, direct-to-consumer sales. Thus they yield
good royalty potential.
As you might know from your own executive teaching and/or consulting
experiences or those of your colleagues, the material available for this
market segment is sparse. Most educators rely on extracts from textbooks,
articles, readings, cases, etc. all, often, precariously tied together in
custom packets. It has been Business Expert Press’s experience that the
best executive education/MBA teachers often distribute some of their own
work in these custom packets. You might already have your own “technical
notes” that you ask your students to read or your own PowerPoint
presentations that you use to teach specific topics. These materials can
serve as the starting point of a short book.
Converting your expertise into a short focused book for the business
education market will be a valuable contribution. If you have an idea for
a book that would fit this business model, please contact us via email. We
look forward to discussing this opportunity with you.
Sincerely,
Dr. Chris Laszlo
Chris@sustainablevaluepartners.com
Dr. Robert Sroufe
sroufer@duq.edu
Rob Zwettler, BEP Executive Acquisitions Editor
rob.zwettler@businessexpertpress.com
--
Tom Gattiker
Assoc. Prof. of Supply Chain Management
Boise State University
tomgattiker@boisestate.edu
208.426.4998
http://cobe.boisestate.edu/tomgattiker/