This paper utilizes a formal modeling approach and David does a masterful job in the interview of explaining how formal modeling can be used to make a theoretical contribution. He also shares useful and insightful ideas about how to write a formal modeling paper for AMR.
Youtube video: https://www.youtube.com/watch?v=wDDXA2XMeVY&t=65s
The podcast audio version is available here: https://anchor.fm/amr-origins-series/episodes/Episode-26-David-Ross---How-a-Firms-Value-Capture-Affects-Value-Creation-in-Its-Ecosystem-e1omavn